LA Metro Tap Card
Los Angeles Mapped Group Project
2024 Nature Created by Design Exhibition
Los Angeles Mapped is a design initiative inspired by the Gaia philosophy. The project promotes metro use in LA by reimagining public transportation as an eco-conscious lifestyle choice.
The campaign features digital outreach, app-based navigation, and rider incentives. Our group focused on transforming the experience, making public transit feel inclusive, purposeful, and supportive of a greener, more interconnected LA.
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Redesigning TAP with Real Photos
Among the design deliverables, I led the redesign of the TAP card series. Integrated real photographs taken at metro stops to highlight key destinations and evoke a sense of safety, accessibility, and community. Featuring playful layouts with colorful and bold visual identity of LA Metro.
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