Vivaldi Park Redesign
Revitalizing a Ski Resort from My Hometown
Vivaldi Park Rebranding is a visual identity redesign project for a ski resort in my hometown in Korea—a place I visited every winter as a young skier.
The original brand identity felt outdated, featuring a generic gradient logo, weak typography, and limited emotional resonance with younger audiences.
My redesign introduces a modern, stylized logo featuring a triangle with a centered dot, symbolizing a mountain peak and a skier in motion. From this form, I developed an adaptable visual system that includes modular patterns and expressive illustrations.
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Brand Direction 1:
Symbol Pattern System
This direction explores the repetition of the triangular symbol to build strong visual recognition. I created modular patterns for packaging, tote bags, and signage that enhance brand consistency.
Brand Direction 2:
Symbol-Based Illustration System
This approach transforms the symbol into playful, floral-inspired illustrations. I layered and rotated the mark to create expressive motifs used on apparel, banners, and digital assets.
The hand-drawn quality softens the brand’s tone and appeals to younger audiences seeking a unique resort experience rooted in artistic storytelling.
Brand Guidelines & Applications
Built a full visual system using abstract illustrations, clean lines, and a refined palette of Pantone Eggwhite, Black, and Zaffre Blue. This cohesive identity extended across applications such as lift passes, helmets, signage, and social media.
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